Celebrating Nowruz 2021

Nowruz or Persian New Year is an ancestral festivity marking the first day of spring and the renewal of nature. Nowruz has been celebrated for over 3000 years in Western and Central Asia, the Black Sea Basin, the Balkans and South Asia. It was officially recognized by the United Nation General Assembly in 2010 and is celebrated annually around March 20th.

We are pleased to announce that for this year Nowruz Festival, we have planned a virtual celebration of cultural, artistic and entertaining performances. The program will be broadcasted live on ICS social media channels on Sunday March 21st at 7:30 PM (AST).

In addition to this program, a display of Haft-Seen will be featured at Mic Mac Mall on the ground level (2nd floor) next to Sephora store, from March 18th to 25th. The “Art of Haft-Seen” display is an introduction to Haft-Seen and Persian New Year. Everyone is welcome to visit the display at shopping mall regular hours.

​